1968 is regarded as one of the most turbulent years in human history, characterized by significant milestones, widespread demonstrations, and a particularly unforgettable Olympic ceremony. Nevertheless, it was a transformative period that helped shape American culture as we know it today.

Our brand takes inspiration from the student activism of the late 1960s, a time when young people challenged societal norms and fought for social justice. We aim to capture that same rebellious spirit in our products.

With this perspective in mind, we created COLLEGIATE REBEL, authentic, high-quality varsity wear that celebrates the spirit of the year 1968.